Wine label series – winning design!
Best Wine Label design in Poland 2022
THIS PRODUCT WAS SOLD on a spot after introducing to the market
I was commisioned to design a first series of 5 wine labels as well as the winery logo for a new winery in Poland.
Legend says there was a local hero, a Robin Hood type, that lived in the area and helped the people. I decided to pay a modern homage to a lrgrnd and I created an ultra clean design, that can be interpreted in an open way.
Do you see a landscape and the hill in it (there is “a hill” in winery’s name)? Or a sharp metal’s scratch lines, maybe scars? This is correct, too, since there is a sword in the logotype. I also decded to make the sword hilt adn at the same time letter T (for Tecław, the heo’s name), the brand’s signet.
The series is easy to decline in new versions and wine types and is memorable. First year’s production was sold on the spot.
This design won a 2022 competition for the Best Wine Label design in Poland.